I have always felt it is better to create a gift than to buy one and always better to give than to receive.       -Vicki


We are Vicki Mutchler (husband, Lance) and Bobbie Jacobsen (husband, Bill and sons, David and Michael)

Welcome to the ‘new’ BUILDING Art and Soul, LLC (formerly VSM Designs Boards of Distinction) here in Coleman, Wisconsin where you will “build” your own art and “relax” your soul in our stress-free, fun and inviting wood workshops.

We started our partnership in July 2018, after I saw how perfect Bobbie would fit into this business. Her enthusiasm and love for creating her own signs/projects lead to a friendship and then to the partnership. Together and with the support of our family, we are moving out of the “Garage” at my home and into our new corner workshop this fall, by the Shell/Subway building in Coleman, WI. Our plans are to have the most AWESOME wood workshops where you get to use your own two hands to build beauty out of ordinary pieces of wood.

Our goal is simple:  to bring a fun and economical activity to those north of Green Bay, WI; to help you make memories with family and friends; and to help you build a one-of-a-kind project for you or as a gift.

We not only have wood signs but fun Limited Edition workshops including Seasonal decor, garden items, and we, also, do custom orders, just give us a call!!  Furniture classes will be held so you can update that old chair, table, etc. (or larger pieces by appointment).  We welcome your ideas, thoughts and opinions as well.  We are here to serve our customers and we look forward to all the great times we will have together “Building” Art and Soul.   As one of our customers said “a friend invited me to come, and I reluctantly went, but now I am hooked and have come several times” -Jacky in Lena, WI




I absolutely love all of Vicki’s ideas. I’ve made a couple signs already and am coming back to do more! Also you do them on your own! Make them the way you want! Vicki is an amazing teacher and is there with you the whole time answering any questions you have! Also she gives advice on what colors go together and little things to add to your project to make it different. Even if you don’t think you can do it, trust me you can! It’s fun, a great environment, and an all around awesome experience!


Went for my sisters bachelorette party and had an amazing time! For all of us being first timers everything turned out beautiful, thanks to all the help that was provided! Thanks Vicki for helping make it all special! We will be back!


My first experiance at VSM Designs was awesome! We went for a limited 3D pumpkin worshop and it was well directed and class was small enough it was easy to listen and get help if needed. We will definitely be going back for more board nights.


My daughter and I had a wonderful time! It was very laid-back and fun environment. Even though we had no idea what we were doing, Vicky made us feel like professionals! Thanks for the great mother-daughter bonding time, memories like this last forever! We will definitely be back!


We had my daughter’s 7th birthday here! Vicki is so organized and prepared. The two hours went very smoothly and the girls’ boards looked awesome! My daughter felt so special with the novelty board Vicki made for her while we were there. Highly recommended!


My home is decorated with signs and decor that either Vicki made or I made at one of her classes. I LOVE her creativity and uniqueness. Her new ideas keep me wanting to come back and make more one-of-a-kind items and memories. I always leave with a beautiful product and totally enjoy my time spent with her!



I’ve enjoyed going to classes and making Christmas decor this past year designed by Vicki owner of VSM DESIGNS/Boards of Distinction. I made a sled with our family name and a present trio for our front porch. I was able to choose from a wide variety of colors to make my project compliment our home. I added beautiful embelishments to my finished projects.  The workshop was very comfy and I can’t wait to go back for my next project!


I hosted a group class with Vicki 2 years ago and it was the first class that included men! She was an awesome instructor and made artists out of us all. Since then she has made me a lot of signs for my home! She is very talented and makes sure everyone is happy with the end results. I hope to come back to another class soon!


Looking forward to the new ideas Vicki will have for us this year!   LOVE everything she’s created and I’m sure there’s more great things to come.


A friend invited me to come make a sign which I went reluctantly. I became hooked and am now a regular!!!  I’ve made many signs for gifts and my peeps and can’t believe how great they are! Vicki makes it so much fun  that I even booked a family event, so they could experience it as well.


VSM Designs is a fun and creative way to spend a few hours! Whether you want to make something for yourself or as a gift you should check this out. Vicki has such a great variety of different signs to make along with always coming up with new ideas – pillows & sleds for example!
I have gone there with my friends, my grandkids, and just by myself and really enjoyed each creative session!

Boards of Distinction

In the fall of 2015, I attended a function where I made a wood sign to hang on my wall. The crafter in me went home thinking, “I can do this.” The entrepreneur in me thought, “I can teach others how to do this!” Within a few months, we made tables, bought supplies, came up with designs, and parked the car permanently outside. I invited a few friends for a test run, and we’ve been creating projects—as well as community—ever since. I believe God made us all unique and special, but we are meant to be a community that works together and plays together.

Why “Boards of Distinction”?

“Distinction” means excellence that sets someone or something apart from others. I like the fact that God has set me apart to be me, and that the wood signs I design and YOU make are each distinct (set apart) from someone else’s. You make it your own by choosing your colors and fonts and changing up my example.